This Women’s History Month, we’re spotlighting the women who power Hireology from the inside out—the problem-solvers, relationship-builders, and strategic thinkers who show up every day to help our customers build better hiring processes.

Katie Hanson & Madison Hoge: The Customer Success Duo Driving Long-Term Value

As customer success managers, Katie Hanson and Madison Hoge are the heartbeat of Hireology’s customer relationships. They serve as trusted partners who help clients turn hiring challenges into scalable, strategic processes.

What sets them apart? Constant collaboration. Katie and Madison work in lockstep with each other and across teams like Product and Marketing to ensure customers get real value from the platform. When priorities shift or a product launch requires extra coordination, they lean on each other, share context quickly, and step in without hesitation. That internal partnership translates directly to better customer experiences: clearer answers, faster follow-through, and a unified point of contact that customers can count on.

They capture what clients ideally want their hiring process to look like, surface patterns, and bring forward practical ideas about how the product could evolve—including where customization can better support different hiring workflows.

Their approach centers on being a true partner. They proactively identify growth opportunities, lead upsell conversations when it genuinely supports customer goals, and drive product adoption so clients fully leverage the platform. They help customers build and execute hiring processes that support broader business objectives and scale as companies grow.

"We're the front line and the connector—constantly listening to real customer feedback, then turning it into action, adoption, and ideas for what the platform can become."

Madison Hoge

Alicia Foote — Senior Sales & Marketing Operations Manager

Alicia works where people, process, data, and systems meet—and where small changes can have an outsized impact on how the business runs. As Senior Sales & Marketing Operations Manager, she partners across the organization to make sure teams have the structure and support they need to execute well. She describes the core of her job as making sure “square pegs don’t go in round holes”: aligning workflows and tools to how people actually work, so systems enable progress instead of creating friction.

Alicia is proud of her day-to-day approach as a problem solver. Rather than treating symptoms, she focuses on getting to the root cause, because in operations, the difference between a quick fix and a lasting fix is often critical thinking. Whether the issue starts in process, reporting, handoffs, or systems, her goal is to untangle what’s happening and help teams move forward with clarity.

She’s also quick to challenge a common misconception about the industry: you don’t need a technical background to work in tech or software. In her world, success comes from understanding how the business operates, asking strong questions, and building scalable ways of working—skills that matter just as much as any specific tool.

When Alicia talks about leadership, she doesn’t describe it as being “the boss.” To her, leadership looks like being a teammate—leading with empathy, showing up with context from having “done the job before,” and acting like a steady presence: “a lifeguard nearby,” supportive but not hovering. She believes in leading by example, never asking someone to do something she wouldn’t do herself, and keeping the focus on how the team functions together.

Asked who inspires her, Alicia doesn’t point to a single person—she draws inspiration from women broadly, and especially from Black women, whose strength, adaptability, and perspective continue to shape how she thinks about resilience and leadership.

Maggie McClellan — Senior Finance Operations Analyst

Maggie, a Senior Finance Operations Analyst, works behind the scenes with front-and-center impact. She’s often the first point of entry to Hireology for customers: the person who sets accounts up for success from day one and keeps things running smoothly over time.

Her day-to-day work is practical and detail-driven: building and managing customer accounts, supporting billing questions, ensuring app access is configured correctly, and making sure the operational foundation, including Salesforce workflows, supports what customers need. Because her work sits at the intersection of systems, process, and customer experience, she collaborates broadly across operational and cross-functional teams to confirm everything works as intended.

One accomplishment Maggie is especially proud of? Onboarding a large corporate customer with more than 2,000 locations. She helped build and organize their access so teams across thousands of sites could stay structured, coordinated, and ready to hire, showcasing how thoughtful setup behind the scenes unlocks real impact at scale.

When asked what’s helped her thrive, Maggie points to Hireology’s culture of trust and collaboration: a place where asking questions feels normal, learning from a strong community is encouraged, and cross-team support comes naturally—all backed by high trust from her manager.

Nora Child: Bringing Regional Context and Real Relationships to Client Success

Nora’s approach to client success is intentionally focused. Rather than managing a wide book of varied businesses, she partners deeply with one automotive group, working with their dealerships of all sizes—from large groups to single-store locations. That focus allows her to build real relationships not only with hiring stakeholders, but with service managers and teams across the dealership, creating continuity and trust over time.

Nora’s superpower? Using lived customer experience and regional context to guide better outcomes. She stays close to what’s happening in the communities her dealerships serve—because what works in one region may not work in another—and she brings that grounded perspective into every conversation.

A big part of her impact is helping teams who feel like they “don’t have a process” create one from scratch: clarifying roles, setting up repeatable steps, and turning uncertainty into a hiring workflow that actually fits how they operate. For customers who already have some structure, she helps them refine and improve so workflows become more consistent, scalable, and easier to maintain.

Even without formal people-management responsibilities, Nora sees leadership as something her team practices every day. Leadership means bringing solutions and ideas, staying creative in a demanding role, and pushing beyond quick fixes to improve the customer experience in lasting ways. They share what they learn—new tactics, refined templates, better approaches—so the whole team moves forward together.

Following Hireology’s core value of “pathological optimism,” Nora’s team chooses to stay grounded, keep momentum, and show up for each other and their customers—even on the busiest days. They reset the tone with humor, camaraderie, and real peer support, because that’s how they stay connected and effective.

"Leadership is taking ownership of responsibility: owning your book of business, owning outcomes, and helping the whole team move forward together."

Nora Child

Heather Harter — Lead Software Engineer

Heather is one of the builders behind the platform’s day-to-day reliability—quite literally. As a Lead Software Engineer, she writes the code that makes the app work, shaping the systems customers depend on and strengthening the foundation that powers the product behind the scenes.

A major focus of Heather’s work has been contributing to a large, long-running modernization effort: migrating the application from Ruby on Rails to C# and.NET. This isn’t a simple upgrade—it’s a complete rework of the backend API. Heather’s most significant contribution to this effort has been the billing system rewrite—a ground-up rebuild of how the application integrates with Zuora, touching everything from accepting orders, to invoice processing, to the full lifecycle of account creation and cancellation. This was a substantial and complex piece of the transition that sets the company up for greater scalability and helps support compliance goals like SOC 2.

When it comes to inspiration, Heather points to a woman who modeled discipline, creativity, and follow-through long before she ever wrote a line of production code: her mom.A Marine and, in Heather’s words, the “supreme juggler,” her mom balanced a demanding full-time job, raising a kid, and still found ways to be involved in school activities—and even sew Halloween costumes. Heather still remembers one year she dressed as Peter Pan, complete with handmade boot covers and a green outfit, plus a blinking “Tinker Bell” light improvised well before LED accessories were easy to find. That mix of dedication and ingenuity continues to influence how Heather approaches her work.

Her advice for anyone early in their career is to stay adaptable: avoid getting boxed into a single language or platform, embrace AI, and focus on what matters most—solving real problems with the best tools available.

What Ties Them All Together

Katie, Madison, Alicia, Maggie, Nora, and Heather represent something essential at Hireology: women leading with purpose, partnership, and practical impact. Whether they’re writing the code that powers the platform, building the operational systems that keep it running, or sitting across the table from customers every day—they show up to solve real problems, build lasting relationships, and create processes that help people succeed.

They collaborate across teams, lean on each other when it matters, and bring forward the insights that make the platform and the company better. Their leadership doesn’t always come with a title. It shows up in how they take ownership, support their teammates, share what they learn, and move everyone forward together. This Women’s History Month, we’re proud to celebrate the women who make Hireology what it is. Here’s to the women shaping the future of hiring, one partnership at a time.