The New Rules of Hiring: AI, Disruption, and the Opportunity in Front of Us
The Biggest Talent Shift in a Generation Is Happening Right Now. Are You Positioned to Win It?
Something unprecedented is happening in the American labor market: artificial intelligence isn’t replacing the jobs we expected. It’s displacing knowledge workers—the marketers, analysts, and consultants who were told their skills made them irreplaceable.
Meanwhile, industries built on hands-on, human work face chronic staffing shortages. Automotive dealerships need 90,000 new technicians annually. Long-term care facilities can’t fill caregiver roles fast enough. Hospitality employers blame a “labor shortage” that doesn’t actually exist.
The workers are out there. They’re just not finding you. Our research reveals why and what to do about it.
This first-of-its-kind study analyzes what 1,000+ job seekers and 400+ employers across automotive, hospitality, and long-term care actually think about career switching, AI in hiring, and what makes candidates choose one employer over another.
What You’ll Discover:
- The employer brand gap that's costing you candidates before they apply
- Why applicants now come from white-collar backgrounds
- How workers across three industries actually feel about AI in hiring
- Practical strategies you can implement immediately
The Numbers That Will Change How You Hire
Skilled labor applicants came from knowledge work backgrounds
of applicants research your company's reputation before applying
of applicants have completed or are pursuing reskilling
of workers are comfortable with AI in hiring—but only with human oversight
The window won't stay open forever
There’s a surge of talented people looking for exactly what you offer: stable work, decent pay, and a real career. After that, they’ll have settled somewhere. Early movers win.
