GM iMR and Hireology logos

The Technician Shortage is Costing You Money Every Day.

Your GM iMR Funds Can Help — and Hireology Makes It Simple.

Get Started
Get Started

Hireology is purpose-built for retail automotive and now available to GM dealers through our partnership with Parts iMR. Attract more qualified technicians, move applicants through your pipeline faster, and fill open roles before they impact your operations and your bottom line. GM dealers can fund Hireology through both their Parts iMR and Sales iMR funds — so whether you’re already using Sales iMR or looking to put your Parts funds to work, getting started is easier than ever.

Real Dealer Data

Proven Results for 600+ GM Dealers
Currently Using Hireology

Applicants

2×

more vs. 2024

50,000+ more applicants

year over year

Hires Made

2.5×

more vs. 2024

1,100 total hires

across the dealer network

First Review

0.4d

faster to first review

3.0 days average

time to first candidate review

Time to Hire

1.7d

faster to hire

16.6 days average

total time-to-hire

Platform Overview

Everything You Need to Hire Efficiently —
In One Place

From attracting applicants to onboarding your newest hire, Hireology gives GM dealers a complete, easy-to-use platform built for the way dealerships actually operate.

Applicant Tracking System

Centralized hiring workflows, job distribution, scheduling, and communications that keep candidates moving and managers in control.

Branded Career Site

Showcase your dealership culture and employment brand to attract the right technicians before they look elsewhere.

Employee Referrals

Tap your existing team to surface qualified candidates and build your pipeline from within.

Reference & Background Checks

Make confident hiring decisions with integrated verifications built right into your workflow.

Trusted by GM Dealers Nationwide

600+ GM dealerships trust Hireology to power their hiring
1 in 3 dealerships nationwide run on the Hireology platform

A proven platform built specifically for automotive hiring —
not adapted from something generic.

Customer Testimonial

For us, Hireology is a complete solution. It's more than a strategic partnership — it's more like an extension of our own business. It has allowed us to have 4, 5 more people on board without having 4, 5 more people on board.

Bo Mandal

Dealer Principal, Mandal Buick GMC

Simple, Fast and Fundable with GM iMR

All GM dealerships are eligible. Reach out to Hireology — we’ll recommend the right solutions, handle setup, and walk you through the iMR claims process. Fast implementation, designed for how dealerships actually operate.

Get Started