The Greatest Displacement

What to expect:

The automotive industry is in the middle of The Great Displacement—a historic shift in the workforce driven by generational change, AI disruption, and growing demand for front-line talent. In this NADA 2026 session, Hireology breaks down why dealerships are struggling to hire despite rising candidate interest, the true cost of open roles, and how leading operators are rethinking hiring as a profit-driving function.

You’ll learn why “jobs are products,” how the automotive applicant has changed, and what advanced dealerships are doing to turn hiring efficiency into a competitive advantage.