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Why & How to Showcase Your Workplace Culture to Attract Better Candidates

Posted by James Patrick Kahler on December 16, 2016

Showcase_Your_Culture_mini_2016.pngBelow is the first section of our latest eBook on showcasing your workplace culture to attract the most talented job seekers. To skip ahead and read the entire eBook, click here.


The success of every business depends on its employees. One weak link in the chain and your business can collapse—from poor customer service to high employee turnover and everything in between. If you’re not employing the right people, it’s hard to reach your business’s full potential.


Before you can build a great team, you have to set yourself apart from your competition—the other employers out there who are constantly trying to employ the best talent, just like your company.

Culture Is Key

One way to differentiate your business to top job seekers is to go beyond the job description and focus on culture. Your employees will be spending a significant amount of time in the workplace, and given the recent economic momentum over the past few years, it’s truly an employee’s market: today’s applicants can be (and are) choosy on where they decide to work.


If it comes between two identical positions, but one company highlights their charitable giving, volunteer time, team building activities and ultimately presents themselves as a fun, engaging, and meaningful place to work, which opportunity would you select?


Without a strong employment brand (or the way potential employees view your company as an employer), the most engaged employees would not consider working at your company. As a result, Hireology’s intelligent hiring framework process encourages our users to highlight their unique company culture. 


Don’t stop here! Download the rest of our free eBook for tips on how to showcase your culture and attract better candidates by clicking the link below.

Showcase Your Workplace Culture To Attract Better Candidates: How Your Employment Brand Gets Candidates Excited to Apply

Company Culture, Recruiting, Sourcing Candidates, Franchise Hiring, Dealership Hiring, eBook

James Patrick Kahler

About the Author

James Patrick Kahler is Hireology’s Copywriter & Content Specialist. He is a graduate of the E.W. Scripps School of Journalism at Ohio University and has over four years of professional experience writing for various industries. Outside of the office (and sometimes inside), he has a passion for comedy, advertising and his Cleveland sports teams…all of them.