Hireology Blog - Insights for better hiring & HR


The Reason Your Social Media Recruiting Efforts Aren't Working

Posted by Erin Borgerson on May 1, 2014

Twitter users send over 400 million tweets per day. So even if your followers follow only a handful of 13320759_speople/companies, you're still competeing for their attention with hundreds of other tweets. And be honest - would your company's tweets actually catch your eye if you were a follower? Probably not. 

Take it from someone who works with social media every single day - it's not easy to get people excited about your posts. But the key is engagement. Talk to your followers, not at them. 

On May 15th we are going to be holding a webinar all about social media recruiting. By tuning into "Using Social Media to Transform Your Hiring Process," you'll learn:

  • How to most effectively attract passive and active job seekers
  • The ins and outs of Facebook, Twitter, and LinkedIn
  • Legal concerns and safeguards 
  • And much more!

To register for the webinar, click the image below (or right here). Hope to see you May 15th!

social media recruiting


Erin Borgerson

About the Author

Erin is the Director of Marketing, Crisis Controller and Culture Ambassador (the last two titles she gave to herself) who joined the Hireology team in April of 2012. As a certified Inbound Marketer, Erin manages Hireology's marketing department, the Hireology Blog, and media relations. She is also a co-leader of the Chicago Hubspot User Group which brings together Hubspot users from around the Chicagoland area. Erin set off to Chicago after graduating from Western Michigan University. In her spare time she can be found shaking it in a Zumba class, reading a bestseller, or drinking a craft beer on her Wrigleyville porch.