Every visit to your website creates an impression, especially your careers page. There could be dozens to hundreds of potential job applicants viewing your site per day, but are you confident that those visitors come away with a positive perception of your business as an employer?
If not, it’s time to evaluate your career site and make sure it’s an effective outlet for your employment brand.
You could be at a great disadvantage if you have an outdated career site. This is especially true if you’re hiring millennials. Having a site that’s not user-friendly and lacks the essential information needed by job seekers can destroy your image to job seekers. No one will want to work (yet alone apply for your open jobs) for your business if you’re not up-to speed with today’s employment branding standards.
Key Signals Indicating a Much-Needed Update
Don’t let a subpar career site deter great talent from applying for your open positions. It’s time to step up and figure out how your career site can be a great ambassador for your business. If you’re not sure where your website stands with today’s best career site practices, don’t worry. Here are seven signs that it might be time to improve this essential part of your company’s hiring process and employment brand:
1.) Missing a career page
2.) It’s outdated
3.) Missing valuable information
4.) Hard to find
5.) The application process is too long
6.) Zero visibility - lack of promotion
7.) Not mobile friendly
Your career site is a high impact way to represent your business, brand and image as an employer. Don’t underestimate the smart job seekers out there. Fair or not, your website shows potential applicants whether your business will be an ideal place to work and build a career. The way you present your website and open jobs says a lot about your company, and it’s an opportunity to make the case to the strongest candidates that your business is the place to be. Don’t let it go to waste.
Don’t let a primitive careers page hurt your chances of hiring great employees. Make the most of your site by downloading the eBook below for our free career site checklist.