TGIF, right? It’s the end of the work week and while most of us might be trying to finish up last minute work or probably daydreaming about our weekend plans, there’s one thing we can all agree on: getting out of the office is N-I-C-E!
It’s always pleasant to step aside from work to enjoy the simple or finer things in life (I guess it all depends on how much coin you have in your pocket. I’m perfectly fine with watching football in my mustard-stained sweatpants all weekend. I don’t think I’ll be yachting in the south of France anytime soon, but I digress).
Getting out of the office gives us some fresh air and a chance to gain new perspectives on things. A different outlook can help us improve both our personal behaviors and our performances in the office.
If you manage talent, it’s especially valuable getting time out of the office, even if you’re still working. It’s a simple way to gain some peace of mind and work on strengthening your skills. Staying on top of your game as a leader not only benefits yourself as a manger, but your entire team as well.
For the last five days our Director of Marketing, Erin Borgerson, spent time away from our headquarters at a conference in Boston. The event was called Inbound, which is an annual conference hosted by HubSpot that focuses on all things marketing, including “four days of inspiring events.” And inspiration is exactly what Erin obtained from the event.
To get a better sense of the conference and the importance of improving oneself away from the office, I asked Erin about her time at Inbound. Here’s what she had to say:
"To start off, Inbound is a conference where marketing (and sales) professionals gather to learn and grow as inbound marketers. During the 6 keynotes, 25 sessions, and 4 workshops I attended I was able to stuff my brain with knowledge.
It was refreshing to hear multiple speakers emphasize the importance of hiring the right people. HubSpot's Chief Marketing Officer, Mike Volpe, stressed that an organization cannot grow without the right people in the right seats.
Dharmesh Shah, the Co-Founder and CTO of HubSpot, also encouraged business owners and hiring managers to look outside the box when it comes to talent. Sometimes the best employee doesn't have a degree in the field that they are hiring for.
Finally, the focus of the entire conference was the advances in technology that have given marketers the tools they need to build a brand, promote their company, and develop a strategy to push sales and revenue forward.
It was definitely nice to get away for a little bit and work on building up my knowledge with inbound marketing. I now feel revitalized and ready to get back to work. I’m excited to incorporate everything I learned into my work, as well as share it all with my team so we can produce even better work moving forward." - Erin
(Scroll through HubSpot's tweets to learn more about what happened during the conference. http://twitter.com/hubspot)
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