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Improving the candidate experience with recruiting videos

Posted by James Patrick Kahler on October 3, 2014

The recruiting process is like fishing. To be successful, you have to know where to find the fish; the same goes for finding the best candidates. Similar to waiting for a fish to nibble on your bate, it’s sometimes better to wait for the candidates to come to you. One of the best ways to draw potential employees to your company is by creating a recruiting video.22649450_s

Recruitment videos are a great way to attract talent (if they’re done well, of course). They’re also a simple way to give people an inside look into your company, culture and the people that make up the everyday business. Below are some examples of recruitment videos done well:


This is great for many reasons. Besides the fact that they were able to somehow get the Muppets involved, Dropbox does a wonderful job of highlighting their employees’ personal experiences, as well as their outlook on their coworkers and company—all of which are very positive. This video definitely tells potential candidates about Dropbox’s workplace environment and the people that make the company successful.


This video is a good example of highlighting the quality of a company’s product. Apple show’s the human side of their product and the amount of time and energy that goes into each and every product that produced. It also shows the sense of pride their employees have working for Apple, is always an attractive quality for potential candidates.


This is just funny, and sometimes that works best. Twitter excels in making a purposely-horrible recruiting video by highlighting their company’s culture and the fun people that work there. (I think I know where they got their inspiration for this video. Click here to see what I’m talking about)

If you’re looking to spice up your recruiting efforts, try making a video to help improve the candidate experience. Highlight the best qualities of your company and tell people why working at your place is the better than others. Candidates will enjoy it and before you know it, you’ll be getting schools of potential employees swimming towards your website.

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Recruiting, Hiring Tips

James Patrick Kahler

About the Author

James Patrick Kahler is Hireology’s Copywriter & Content Specialist. He is a graduate of the E.W. Scripps School of Journalism at Ohio University and has over four years of professional experience writing for various industries. Outside of the office (and sometimes inside), he has a passion for comedy, advertising and his Cleveland sports teams…all of them.