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How to Attract the Best Interns

Posted by Erin Borgerson on March 6, 2014

Internships are one of the best ways to find talented students or recent graduates that can benefit your business without making a full commitment right away. When deciding to create an internship opportunity it is important to attract the perfect match. Students and recent graduates tend to judge internships on the job description, the company’s social media presence, and what they can gain from the experience. Lucky for you there are just a few steps that your company can take to appeal to interns!

Highlight the Companies Culture 

Who wouldn’t want to intern at a business that works hard and plays hard?6166688_s Showcasing the culture is one of the most important ways to attract the right interns. This can be done by utilizing social media pages. Displaying pictures of company functions as well as employee functions can create a sense of unity within the business.A creative way to show that your employees enjoy their time at work is by taking pictures of employees during times such as “wear a silly hat to work day.” Even if your company is more work hard than play hard don’t give off a stiff vibe. There is always a hint of fun in every office, so show it!

Write an Appealing Job Description

Make the job description light hearted, but still stay professional. A job description that says, “Even though we are located near a coffee shop, don’t worry we can make our own coffee runs” can say a lot to an intern. When thinking of an internship we have the preconceived notion that the job requires coffee runs and making copies. By making light of the stereotype it lifts some weight off the intern’s shoulder.

What's in it for the Intern?

One of the biggest reasons individuals seek internships is to build their resume and gain more knowledge about the profession they are interested in.  Stating what type of tasks you expect the intern to accomplish gives a preview of the skills they can acquire through the internship. Use words such as create and publish to let the intern know that they will be doing things that they can use in the future to show their abilities.

Creating Potential Future Employees

What could be better than having an excited intern join your team? Excitement turns into motivation and of course we all love a motivated worker in the office. Who knows maybe the intern becomes a great fit for the company to keep in mind when it comes to hiring in the future. Having someone in mind when hiring can relieve a lot of stress and shorten the process.


Hiring Interns

Erin Borgerson

About the Author

Erin is the Director of Marketing, Crisis Controller and Culture Ambassador (the last two titles she gave to herself) who joined the Hireology team in April of 2012. As a certified Inbound Marketer, Erin manages Hireology's marketing department, the Hireology Blog, and media relations. She is also a co-leader of the Chicago Hubspot User Group which brings together Hubspot users from around the Chicagoland area. Erin set off to Chicago after graduating from Western Michigan University. In her spare time she can be found shaking it in a Zumba class, reading a bestseller, or drinking a craft beer on her Wrigleyville porch.