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Is Your Franchise Creating a Positive Application Process? And Does it Matter?

Posted by Erin Borgerson on January 7, 2015

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The hiring process can be a stressful situation to go through for both the applicant and the franchise owner. The applicant is putting their talents and career future on the line while the franchise owner is risking his or her business, profitability and reputation. There is always the chance that the application process can get messy - leaving the candidate with a bad experience. To make sure this doesn’t happen, a franchise should create a hiring system that leads to a positive candidate experience.

A positive candidate experience is a very beneficial marketing tool for a franchise. After all, a poor candidate experience could lead the right applicant to turn down the job or even create a negative review on one of the many employer review sites like Glassdoor.com. When considering a job, applicants often desire to work in a respectful franchise with leaders who care about the applicants and the application process.

What does it take to create a positive application experience, you ask? Here are four questions to ask yourself to evaluate whether you are offering candidates a positive and fair application process.

How easy is it for candidates to find the open positions at your franchise? Are your job postings easily found? If not, your franchise may be missing out on collecting the best candidates for an open position. If your job postings are not easily accessible then it’s time to evaluate the potential obstacles that may be preventing candidates from finding and filling out the application form. A hiring platform allows you to easily post job openings to job boards through one dashboard all at the same time and optimize the job descriptions for online searches, which is a great franchise hiring solution.

How difficult is it for applicants to apply for positions? Time is valuable for both an applicant and a franchise owner. Applicants want to get their application in as quickly as possible to get the ball rolling, while a franchise owner is taking time out of their busy schedules to look over applicants’ resumes. An online application that is easy to use and clearly defines what pieces of information a franchise owner is seeking is crucial. In addition, an online hiring system will save applications submitted online, which will give busy franchise owners times to pick up and set down applications when reviewing according to their schedule.

Do the candidates feel that they know where they stand during the interview process? To help the applicant feel confident that their application has been received, use an automated email response to instantly send out a thank you email. If the applicant is chosen to move forward in the application process, send another email to quickly and efficiently set up an interview.

Is there an on-boarding process that ensures them they have made the right choice? Once the applicant has accepted the job offer it is important to maintain communication with them to make the transition as smooth as possible. Show the applicant that you are excited for them to join the team and that you are there to help in any way.

After reading these four questions, do you think your franchise is creating a positive application process? If you answered no, ask yourself these questions again and incorporate the tips and suggestions to create a positive experience for your applicants. Creating a positive experience for the applicant will help drive the best talent to your franchise. Be the franchise applicants talk about!

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Erin Borgerson

About the Author

Erin is the Director of Marketing, Crisis Controller and Culture Ambassador (the last two titles she gave to herself) who joined the Hireology team in April of 2012. As a certified Inbound Marketer, Erin manages Hireology's marketing department, the Hireology Blog, and media relations. She is also a co-leader of the Chicago Hubspot User Group which brings together Hubspot users from around the Chicagoland area. Erin set off to Chicago after graduating from Western Michigan University. In her spare time she can be found shaking it in a Zumba class, reading a bestseller, or drinking a craft beer on her Wrigleyville porch.