Hireology Blog - Insights for better hiring & HR


3 Tips to Modernize Your HR Department

Posted by Erin Borgerson on September 9, 2015

The modern workplace is often the space where innovative systems and technologies are put into practice. In franchise locations across the world, companies are investing in the tools and solutions that will help make them more competitive and agile. But what about today’s human resources department? Has your HR team kept up with the changes in the contemporary workplace?

In many organizations, HR isn’t always part of the conversation when they try to modernize operations— as most businesses can’t afford to follow this path.

 Give Your Franchise HR Team the Best Solution

Like other organizations, franchise businesses depend on having the right systems in place to get the best talent available and equip them with training and education that helps them thrive in their roles.

As a recent Forbes article explained, you don’t want your staff coming in on Monday morning and  looking for a new job opportunity by the evening. You need to be able to develop human resources teams that can attract the best talent day after day—and outmoded HR departments aren’t likely to achieve that goal.

Today, Hireology offers three tips to modernize your HR team: 

  1. Craft a Master Plan

If you’re not forward-thinking with respect to your hiring strategies, you’re going to run into stumbling blocks. To some degree, you have to come with a sales-team perspective when developing an HR master plan. Who is best suited to position your products or services in the most advantageous light? How can you get the right talent in place to generate the greatest profit for your brand? While this can seem like a hard-nosed approach to hiring, your goal as a franchise brand is to get the most out of your staff and cultivate talent—not simply fill a role with a warm body. 

  1. Create Employee Personas

Many companies go to great lengths to get insight into their customers, developing personas that help guide the marketing and sales teams in their campaigns and promotions. By crafting realistic portraits of your ideal customer, you can make better, more targeted messaging. Following the same logic, the modern HR department should also be creating employee personas to make the hiring process more streamlined. When you know who your best-performing staff members are, you can identify key performance indicators that will help you vet candidates. 

  1. Take a Deep Dive into Hiring Data

Data has become gold for modern businesses. Franchise brands want to know exactly how well their HR teams are performing to ensure they’re able to operate as effectively as possible. For instance, Hireology gives franchises the tools they need to discover which sources deliver the best talent, how long it takes to fill a role once it’s been posted and how each applicant stacks up according to an objective set of criteria. Having this kind of data on hand and readily accessible through robust reporting will help you develop a powerful, modern HR department.

 In Need of an Update?

Your talent is the foundation of your franchise brand. But you can’t expect to attract and retain the best candidates if you haven’t invested in a modern, updated and efficient HR department.

 Hireology is a trusted tool that franchise brands rely on to not only get talented employees on board, but also streamline their hiring processes.

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HR & HR Technology

Erin Borgerson

About the Author

Erin is the Director of Marketing, Crisis Controller and Culture Ambassador (the last two titles she gave to herself) who joined the Hireology team in April of 2012. As a certified Inbound Marketer, Erin manages Hireology's marketing department, the Hireology Blog, and media relations. She is also a co-leader of the Chicago Hubspot User Group which brings together Hubspot users from around the Chicagoland area. Erin set off to Chicago after graduating from Western Michigan University. In her spare time she can be found shaking it in a Zumba class, reading a bestseller, or drinking a craft beer on her Wrigleyville porch.