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Franchise Management: Grabbing the Attention of Millennials

Posted by Erin Borgerson on March 31, 2016

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It is no secret to employers that millennials, or those born between 1982 and 2000, are rapidly populating the workforce.  It is estimated that by 2025, millennials will make up about 75 percent of the workforce, meaning your franchise’s employee make-up will soon include a large number of this up-and-coming generation—if it doesn’t already. With another school year wrapping up, freshly graduated millennials will be looking for jobs, and their possibilities are endless.

Personally Recruiting Generation Y

The hiring landscape has changed, and companies are now beginning to fight for the candidate’s attention.

Besides using channels that you know Gen Y is using, such as social media platforms and job listing sites, consider taking it a step forward and literally coming to where they live. Send people in your company to college career fairs and networking events at community colleges and technical schools to connect with millennials face to face. Perhaps, start working through career centers and student professional clubs to offer programs while they are still in school to help give them a more hands-on experience with your brand.  

Be On the Cutting Edge Checklist_mini_ebook.png

Now, a personal touch is important in keeping Gen Y engaged, but aside from recruiting them where they live, you should also recruit them where they spend their time—specifically online. It’s no secret that today’s young people spend an excessive amount of their day glued to their phones and tablets. That is important information, especially if your brand is trying to get their attention. That being said, here are a few tips your franchise should be following to stay relevant:        

  • Engage on social media: Social network use continues to grow year over year. According to Inc. magazine, 67 percent of first time job seekers use social media to look for work, and LinkedIn has a 40 percent market share of U.S. online job seekers.
  • A mobile-friendly, branded site: The same article says 87 percent of companies are not investing adequately in mobile-friendly recruitment, while 1 billion job searches are performed on mobile devices each month. This equates to countless lost opportunities if your site isn’t properly optimized.
  • Embrace Technology: Millennials are more likely to respond to unconventional interview methods such as Skype interviews or even video resumes.

Is Your Franchise Thinking of Hiring a Millennial Employee?

To find out more about what they think and what they know, attach a personality or skills assessment test to your application to easily screen out Gen Y candidates who aren’t what your franchise is looking for. Assessments allow you to measure skills and traits to let you see beyond a one-page resume or a 30-minute interview. The assessments will provide you with hard data to help you decide which candidate is the best fit for what you’re looking for. 

Hireology is here to help streamline the hiring process as well as help make your franchise management more effective. With tools for background checks, personality assessments and interview scorecards, Hireology provides your franchise with the proper infrastructure to make sure you find the right addition.

Not sure how to attract millennial talent? Download the complimentarty eBook below to start building an effective career site that'll attract better talent!

Hireology Career Site Checklist Hiring

Franchise Hiring, Franchise Staffing Resources, Franchise Hiring Tips, Franchise Operations & HR, HR Technology for Franchises


Erin Borgerson

About the Author

Erin is the Director of Marketing, Crisis Controller and Culture Ambassador (the last two titles she gave to herself) who joined the Hireology team in April of 2012. As a certified Inbound Marketer, Erin manages Hireology's marketing department, the Hireology Blog, and media relations. She is also a co-leader of the Chicago Hubspot User Group which brings together Hubspot users from around the Chicagoland area. Erin set off to Chicago after graduating from Western Michigan University. In her spare time she can be found shaking it in a Zumba class, reading a bestseller, or drinking a craft beer on her Wrigleyville porch.