(Note: Below is the first section of our latest eBook on the five things successful SMBs and franchises do for their employees. To skip ahead and read the entire eBook, please click on the download link at the bottom of the page.)
What does the blueprint for a well-structured business look like?
For starters, it begins with culture. According to a recent Entrepreneur article, workplace culture is an essential attribute for successful franchises. One franchise in particular, Maui Wowi Hawaiian Coffee & Smoothies, is well known for the successful culture they’ve established across their franchises.
“Culture, from our employee and franchisee standpoint, is one of the most important things we do,” Weinberger says. “We want to create a sense of belonging and purpose, especially when we’re not sitting next to our franchisees every day. That’s hard to get across. We want to send out a tribe mentality.” - CEO Mike Weinberger of Maui Wowi Hawaiian Coffees & Smoothies
But what about the small businesses and franchises that haven’t established an environment ideal for their employees or franchisees?
For most businesses, a positive workplace environment happens organically as the leadership team recognizes the investment in finding high-caliber employees. However, there are common characteristics top businesses share that make them excellent employers—and there are steps any business owner, franchisor and franchisee can take to help build their identity as an employer: they just need to know where to start.
We’ve outlined five things successful small businesses and franchises do for their employees, sharing tactics you can use today to improve the culture at your locations.
1. Create An Authentic Company Culture
Why build a workplace that focuses on employee culture?
“When employees feel cared about as people, I’ve found they do their best work. They also stay longer, work harder, and produce more, which makes caring an amazing rate of increase. It’s a win-win for everyone. This attitude also trickles down into customer service, since relating to others on a human level should be so wholly baked into company culture. You can’t create a company without great people, and you can’t create a good company culture without recognizing the humanity in your employees.” —John Tabis, CEO of The Bouqs Company and Fast Company contributing author
The effort spent building a positive business culture can go a long way. When business owners or franchisors take the time to better the workplace for their business and franchisees, they see results. Here are some of the benefits they get from creating a unique culture:
Respect—Employees will be grateful for companies that take the time to build a culture that’s welcoming and authentic. They will feel and show more respect; caring for their work, as well as your brand.
Positive Attitudes—Any employee who enjoys his or her work environment has a more positive outlook on everything. Happy workers create better performance and customer service.
Inspiration—Providing a culture that emphasizes open communication and ideas, which allows employees to feel respected and can encourage creativity or extra motivation needed to push the business forward.
Open Dialogue & Trust—Open communication in the workplace is great for employees, but it has to start with leadership. Transparency between owners/managers and their employees is one of the most important pillars of success for a small business. Without transparency, all of the other benefits listed above are bound to crumble.
To get these benefits, franchisors need to know how to build the right culture—one that’s unique to them and their brand.