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Building Employee Engagement One Superhero at a Time

Posted by Erin Borgerson on March 10, 2014

Last week Team Hireology packed our bags and headed to St. Charles, Illinois. For two full days we discussed the current state of the company, changes that need to be made, and where we see Hireology going in the future. For some people (aka those who aren't engaged), this may sound like hell. But for us, spending 48 hours alongside our co-workers brainstorming and innovating was a much-needed break from reality in order to turn our dreams for Hireology into reality. 

Upon arrival we were broken into four groups - each consisting of a mix of our DiSC styles. Aside from the five or six hours we spent with our own departments, the rest of the time was spent with our DiSC groups. But that's a different story for a different day. Let's get to the super hero part.

Our CEO announced that we would be creating mascots, or superheroes, to represent each of our departments. We broke out into separate rooms, and one hour later we were back together as a whole, explaining the story behind our superhero. 

It sounds a little juvenile, but this was one of my favorite activities from the off-site. The entire marketing team, all two of us, discussed what we wanted our superhero to represent. How does he/she help each of Hireology's departments? What does he/she do that makes a difference? What is his/her super power? And of course, what is his/her name?

Trying to build this representation of who we are and what we do was much harder than expected. It forced us to first verbalize, then illustrate what is important to us as marketers and Hireologists. The activity also challenged us to recognize our values, and to then narrow them down into categories. And in addition to working directly with our department, it was equally as beneficial hearing everyone elses' presentation of their super hero. 

Of course marketing had the best super hero, but then again maybe that's just my D behavioral style talking. So take a look for yourself. 

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Erin Borgerson

About the Author

Erin is the Director of Marketing, Crisis Controller and Culture Ambassador (the last two titles she gave to herself) who joined the Hireology team in April of 2012. As a certified Inbound Marketer, Erin manages Hireology's marketing department, the Hireology Blog, and media relations. She is also a co-leader of the Chicago Hubspot User Group which brings together Hubspot users from around the Chicagoland area. Erin set off to Chicago after graduating from Western Michigan University. In her spare time she can be found shaking it in a Zumba class, reading a bestseller, or drinking a craft beer on her Wrigleyville porch.