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The Good News for Franchise Hiring

Posted by Erin Borgerson on November 30, 2013

In October, 25,060 new jobs were created by franchised businesses. Compared to August and September of 2013, this was a huge increase. While this is great news, the question is why? What caused this significant jump in employment? 

Well according to the report, 11,520 new jobs were created in the restaurant space, 5,150 in automotive parts and dealers, and 1,430 in the business services sector. So although the report does not cite any specific factors related to the spike, it can be assumed that a portion of the 25,060 new positions are seasonal jobs. 

franchise hiringRegardless of employment status, these new hires could very well become the next managers or even franchise owners, so it's important you invest the time to train your employees and keep the motivated. Otherwise, you just may find your "rookie of the year" employee leaving to go work for your competitor. Here's a few tips to keep morale high:

1. Open communication

The way to ensure respect from both your new and old employees in to not lead like a dictator. That will only drive your employees away. Rather, you want to show them that you are a leader who is open to hearing their insights. Your employees are the ones working with customers day-in and day-out, so as hard as it can be to admit, sometimes they know best. Just let them know that your door is open and you will take what they have to say to heart.

2. Regular training and educational programs

As great as your employees may seem, it's inevitable that sooner or later they are going to hit a plateau. While this isn't always a bad thing, without regular training courses or educational programs, they're not going to be able to grow and succeed past a certain point. Just think of these programs as an investment in your franchise's future. Because the more training an employee has, the more and more capable they become of supporting your business from a more senior role.

3. Recognition 

Everybody loves a good 'old pat on the back. But if you want to keep your employees around, it's going to take a little more effort than that. Consider having a monetary reward program for certain accomplishments or giving priority scheduling for X amount of time to someone recognized by a customer for great service. It doesn't have to be over the top, but a little recognition goes a long way.

Remember, turnover can cost up to 30 percent of an employee's first years 'earning potential. So make the effort to keep them motivated and you'll be sure to see your employees sticking around much longer than before.

Hiring for the holidays? Here's a few tips to help get you started.

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Erin Borgerson

About the Author

Erin is the Director of Marketing, Crisis Controller and Culture Ambassador (the last two titles she gave to herself) who joined the Hireology team in April of 2012. As a certified Inbound Marketer, Erin manages Hireology's marketing department, the Hireology Blog, and media relations. She is also a co-leader of the Chicago Hubspot User Group which brings together Hubspot users from around the Chicagoland area. Erin set off to Chicago after graduating from Western Michigan University. In her spare time she can be found shaking it in a Zumba class, reading a bestseller, or drinking a craft beer on her Wrigleyville porch.