Hireology Blog - Insights for better hiring & HR


How Giving Back Affects Hiring

Posted by Erin Borgerson on November 15, 2013

movember company

When our Business Development Director, Kevin Baumgart, suggested our team take part in the Movember, we all rolled our eyes and did a "whatever you say boss!"

But then we realized, what a crappy bunch of priveleged healthy millennials we were for having absolutely no excuse for not giving back to charity.

So we grew mustaches. And by we, I mean the men of Hireology. The women became "Mo-Sistas" and together we reached out to our social media networks, families, and mailmen and whatdya know... 2 weeks into November and we are 3/4ths on our way to our goal.

However, what we didn't expect, when posting constant "stache" updates to social media, was the candidates who applied to open positions in Hireology who truly seemed touched that we came together to give back. We even had one applicant write in their cover letter that the reason that they are applying is due to our Movember campaign and how much fun it looks as company.

So have you ever thought about how "giving back" would affect hiring? Neither did we! But it has, and it will continue to as we plan more charity competitions.

It's not dumb logic though, Pando Daily wrote an insightful piece on how millennials view the "working" world and the distaste they have for the Wall Street billionaires who are doing business for profit, instead of purpose. 

"Millennials have a different view of how work should be done and what a company’s role should be in society, they want companies to give back to the community," stated the article.

So if you want to attract more job applicants, millennials, and good press to your company. Give back, and you might even feel pretty good about it yourself. 

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Erin Borgerson

About the Author

Erin is the Director of Marketing, Crisis Controller and Culture Ambassador (the last two titles she gave to herself) who joined the Hireology team in April of 2012. As a certified Inbound Marketer, Erin manages Hireology's marketing department, the Hireology Blog, and media relations. She is also a co-leader of the Chicago Hubspot User Group which brings together Hubspot users from around the Chicagoland area. Erin set off to Chicago after graduating from Western Michigan University. In her spare time she can be found shaking it in a Zumba class, reading a bestseller, or drinking a craft beer on her Wrigleyville porch.