A job description is a first impression. It's the first thing a candidate is going to see when they apply for your job, and based on the content, it's going to influence a candidate to apply or not. A good job description will also increase your qualified candidates pool. Sound like something you need?
Here's 8 crucial items you need in a job description:
1. Pictures of your team
When Hireology started posting pictures of the team on our career site, the number of applicants increased dramatically. When candidates see that you are fun-loving group who enjoys where they work, they will be encouraged to apply.
2. A line about your company culture
Culture is becoming more and more important to applicants. By highlighting the culture of your office or business, candidates will feel like the leadership is conscious of keeping a good culture.
3. Unique benefits or perks
Allow dogs in the office or do employees get their birthdays off? By highlighting the unique benefits and perks of your business in the job description you will catch the eye of applicants who are looking for something a little special.
4. The address of your office
One time we received an applicant who saw that our office was next to Portillo's (famous Chicago chain) and applied purely for that reason. Include the address of your office so the candidate is fully aware of where they will be commuting and working everyday.
5. An overview of the job (duh)
This seems obvious, but I come across job postings every day that have the bare minimum of what the job entails. It's important to make sure that applicants fully understand the role you are offering. Bullet out information in order to make it easier to read.
6. How much time the position expects
Is the job going to take more then just the average 40-hours of week? Highlight this in the job description. You will get candidates who are willing to go the extra mile and you will decrease candidates who want to work the bare minimum.
7. Room to grow or not
Does this position have room to grow? Can the candidate expect to move up in the organization? Detail the promotion process in the job description if the job offering allows room to grow.
8. Your Glassdoor reviews
On Hireology's career site, we started including our Glassdoor reviews because we wanted candidates and applicants to see what real people and employees say about our company. Some of our reviews aren't the best, but that instills trust in your candidate. If your applicants can handle the negative, you probably want to interview them.
Need to go to Job Description school? Grab our ebook, Job Descriptions 101!