Hireology Blog - Insights for better hiring & HR


Facebook: Bad for marketing, good for recruiting?

Posted by Erin Borgerson on October 30, 2013

A Forrester report published Monday had some bad news to share - "Facebook is failing marketers". Whether your business card says marketing professional or otherwise, the results of this report will impact everyone, especially small businesses and franchise locations. 

Of course this is bad news - no one wants to hear that their marketing efforts aren't paying off. But the good news is this report didn't mention anything about using Facebook in recruiting efforts. Why? Because it's not exactly marketing related. But it's also because Facebook, and social media recruiting in general, is working. How do we know this? Just look at the statistics...

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Erin Borgerson

About the Author

Erin is the Director of Marketing, Crisis Controller and Culture Ambassador (the last two titles she gave to herself) who joined the Hireology team in April of 2012. As a certified Inbound Marketer, Erin manages Hireology's marketing department, the Hireology Blog, and media relations. She is also a co-leader of the Chicago Hubspot User Group which brings together Hubspot users from around the Chicagoland area. Erin set off to Chicago after graduating from Western Michigan University. In her spare time she can be found shaking it in a Zumba class, reading a bestseller, or drinking a craft beer on her Wrigleyville porch.