Hireology Blog - Insights for better hiring & HR


Fridays in the Lab: Hiring Ninjas, Wizards, and Rockstars

Posted by Erin Borgerson on October 4, 2013

You don't really want to hire a marketing ninja or sales rockstar do you? Then why make that the title of your open job? If you want someone who can write a press release in their sleep, then we would suggest hiring a communications coordinator or marketing associate, not a ninja. 

Believe it or not, people aren't exactly drawn to buzzwords. It's probably safe to assume most job seekers aren't typing wizard into the search bar on Indeed. So for the sake of your hiring process, get rid of those goofy titles. You can have as much fun as you want with the job description, but keep the job titles traditional. It'll help the position to rank higher in terms of searchability and traffic. 

Don't say we didn't warn you. If you do decide to hire a "rockstar," this may happen...


Hiring mistakes aren't fun. Here's why they happen and how to avoid them.

Job Description, Fridays in the Lab, How to Hire

Erin Borgerson

About the Author

Erin is the Director of Marketing, Crisis Controller and Culture Ambassador (the last two titles she gave to herself) who joined the Hireology team in April of 2012. As a certified Inbound Marketer, Erin manages Hireology's marketing department, the Hireology Blog, and media relations. She is also a co-leader of the Chicago Hubspot User Group which brings together Hubspot users from around the Chicagoland area. Erin set off to Chicago after graduating from Western Michigan University. In her spare time she can be found shaking it in a Zumba class, reading a bestseller, or drinking a craft beer on her Wrigleyville porch.