We've seen it time and time again - The hashtag has become this generation's favorite tool for social media and blogging. If your company is thinking about hopping on the #bandwagon, we have some tips for you.
Since its creation in early 2007 by Chris Messina, the hashtag has been widely adopted with the help of social media platforms Google+, Twitter, Tumblr, and Instagram.
In fact, a recent study conducted by Digital Ad Agency RadiumOne found that about seventy-five percent of social media users use hashtags in their posts. In addition, about fifty percent of those users say they click on hashtags in posts to explore new content.
It’s no wonder that social media giants Facebook and Flikr recently announced that they will be next in line to roll-out the hashtag feature. Facebook says the move comes as an effort to increase social conversation on their platform.
What that means for you
Remember that millennials make up the bulk of all social media users. (We don’t call them the social media generation for nothing). Furthermore, over ninety-three percent say they prefer Facebook to other social media platforms. That’s a statistic you should remember, as it should shape your online portfolio for the next five years.
The statistics don’t lie, and it appears that it may be time to re-evaluate your social media presence. Whether you’re looking for potential millennial employees or future customers, having a powerful and trendy online media presence will definitely set you off on the right foot.
Relevance is key
Perhaps the most important function of the hashtag in social media is the option to explore new content. Posts that spark user curiosity are likely to be clicked on. For that reason, make sure your posts are interesting and your hashtags are relevant. No one wants to see a post that says, “Buy our product! #fun.” Keep it short. Keep it interesting. Keep it relevant.
Use it or lose it
Take it from a millennial; lack of proper hashtag usage makes your brand seem old. Potential customers will be less likely to connect with your brand if they can’t relate. Think of it as the initial B2C connection. If you don’t portray yourself as a likable brand, your customers aren’t going to be interested. The same can be said of your media presence. Take the time to create a well-written hashtag and watch your website visits rise.