When most hiring managers think about selecting the right person they generally think it depends on the interview questions being asked or the way you feel about them. (AKA your "gut feeling") However the process of hiring the right person can actually begin all the way back at the start, when you begin writing the job description.
Hiring a good salesperson is difficult because the talent pool is so competitive; in order to attract good candidates, your job description and career site (more on that later) needs to stand out. How do you do that? Follow our lead and pull the candidate in with a great outline of the job, bulleted tasks, and some cheeky writing in between.
Here's three tips to focus on when writing an engaging job description:
Highlight Unique Opportunities
Candidates apply to jobs where there is a chance they can move up. Highlighting the unique responsibilities and opportunities that the candidate would handle is a great way to make your job stand out from the rest. We've seen phrases like, "working at our organization is an entrepreneurial adventure," or "this position would have the chance to eventually be in charge of the entire outside sales department."
If a candidate is one to take on challenges and is confident enough to take risks, than you are attracting good talent.
Describe the Future
All good salespeople are interested in the future. One great way to attract top salespeople is to describe what the future of your organization looks like and how the position will be responsible for getting the company there. This will make the candidate feel not like just another drop in the bucket but an actual contributor to the success and growth of the company.
By including this in your job description you will attract driven and motivated candidates.
Include Company Culture Blurb
Yes we used the word "blurb," because you should not ramble for 4 paragraphs about the history of your company and how it was started by your Great Great Grandfather. In fact keep the history of your company down to one sentence and instead focus on the culture and current environment.
Emphasize the unique aspects of your culture such as how the sales team is rewarded and how your team is like "family". Including this in your job description is one more way your job will stand out compared to others, you are humanizing the job.
These are just tips to get you in the right mindset when writing a compelling job description. Don't forget to include precise bulleted lists of requirements and daily responsibilities.
Want more tips on hiring great salespeople? Check out our How to Hire Salespeople Whitepaper written by Chief Hireologist, Adam Robinson.