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Hireology's Predictions for HR Technology Trends in 2013

Posted by Erin Borgerson on January 3, 2013

For the past few months, leaders in the human resources technology industry have been predicting which trends will have a growing presence in 2013. Here at Hireology, we like to follow these predictions. It provides an easy way to stay on top of our game and is a great way to challenge ourselves. Plus, it's always fun to look at those outrageous predictions.

Hireology CEO Adam Robinson recently spoke with HR.com about his prediction for the near year. Although 13 may be an unlucky number, the future looks bright for HR Tech. "We'vehireology selection manager just come off 12 months of major consolidation in the industry, with the largest players being absorbed by the likes of SAP, Oracle, and IBM. 2013 will mark the emergence of the next generation of HR Tech leaders. As a result of the declining cost of building and deploying commercial software, these emerging HR tech companies will be lean, user-experience focused firms with pricing models that would have been unfathomable just five years ago. They'll deliver huge value to their customers, and everyone will be better off for it."

In addition to the emergence of next generation HR Tech leaders, Hireology has a strong feeling that the industry will place more emphasis on improving employee engagement. We agree with Emma Snider of Search Financial Applications that companies will begin developing much more interactive environments.

We also expect to see more organizations investing in Software as a Service (SaaS). According to Snider's article on five HR Tech trends for 2013, Bill Kutik, technology columnist for Human Resource Executive magazine, explained that "SaaS is getting more flexible, configurations are getting to look more and more like customizations." 

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Erin Borgerson

About the Author

Erin is the Director of Marketing, Crisis Controller and Culture Ambassador (the last two titles she gave to herself) who joined the Hireology team in April of 2012. As a certified Inbound Marketer, Erin manages Hireology's marketing department, the Hireology Blog, and media relations. She is also a co-leader of the Chicago Hubspot User Group which brings together Hubspot users from around the Chicagoland area. Erin set off to Chicago after graduating from Western Michigan University. In her spare time she can be found shaking it in a Zumba class, reading a bestseller, or drinking a craft beer on her Wrigleyville porch.