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Back to the Basics: Remember your core to attract great talent

Posted by Erin Borgerson on March 25, 2014

It’s easy to get caught up in the latest craze. From posting on Facebook/Twitter/Tumblr, to 
having a blog, newsletter, this and that, you can’t help but wonder what ever happened to 
values and focusing on what you do really well?

It’s time to get back to basics and use your strengths to attract star players to your team. Keep 
these things in mind next time you’re adding to your team:


Your Values

Whether it's accountability, integrity or great customer service, don’t forget to make sure all new hires share your company’s values. You can easily find out by asking candidates about their personal values or previous work experience. Making sure your team agrees on values makes tackling tough decisions easier together.

Your Perks

Do you make it priority to coordinate schedules around sports or volunteer work? If so, let people know. It’s a huge perk to job seekers when they know they can still pursue their 
outside work passions while being a great team member for your company. Being transparent 
around whether you do or do not allow flexible scheduling can bring on a team member with the 
correct expectations.

Your mission

Maybe you make sandwiches within those four walls but you do it to make the 
world a better place. Make sure your staff live and breath what you believe in. Passion is the 
one characteristic that can’t be taught; if your mission is important to your business’s well-being 
make sure all new staff come on feeling the same way.

Keep it simple

Thinking you need to be attractive to all audiences can do more harm than good. Make sure you and your employees know the basics in what makes your business great and don’t overcomplicate it. By keeping it simple, you’ll attract great talent and keep communication clear.

Content provided by Snagajob, America’s largest hourly employment network for job seekers 
and employers. For more Snagajob content, visit www.snagajob.com/employer-solutions/blog

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Erin Borgerson

About the Author

Erin is the Director of Marketing, Crisis Controller and Culture Ambassador (the last two titles she gave to herself) who joined the Hireology team in April of 2012. As a certified Inbound Marketer, Erin manages Hireology's marketing department, the Hireology Blog, and media relations. She is also a co-leader of the Chicago Hubspot User Group which brings together Hubspot users from around the Chicagoland area. Erin set off to Chicago after graduating from Western Michigan University. In her spare time she can be found shaking it in a Zumba class, reading a bestseller, or drinking a craft beer on her Wrigleyville porch.