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Offering Free Education to Employees: Fiat Chrysler's Reason Why

Posted by Natalie Pike on May 5, 2015

Yesterday, Fiat Chrysler Automobiles announced a unique incentive program that offers dealership employees a free college education.

LibraryAccording to an article in The Detroit News, "through a partnership with Virginia-based Strayer University, employees of participating Chrysler, Jeep, Dodge, Ram and Fiat dealerships will be able to enroll in individual classes as well as associate’s, bachelor’s and master’s degree programs at “no-cost, no-debt” to the employees."

John Fox, Fiat Chrysler Automobiles U.S. Director of Dealer Training, said the majority of his employees will most likely enroll in online courses. "We looked at how we could make an impact," he said. "And a college degree is certainly something that's a wonderful opportunity."

Fox's Goals of the Incentive Program

  1. To reward employees who have helped the company achieve more than five years of monthly, year-over-year sales gains
  2. To attract new talent, while improving the skills of existing employees
  3. To significantly increase employee retention

"The longer people stay in their positions...their performance is going to improve and the final customer experience is going to be much improved," Fox mentioned. "It's a great opportunity for our dealerships."

Al Gardner, FCA US head of Dealer Network Development and Chrysler brand president & CEO also commented on the partnership with Strayer and the desired result of the program. "Our goal is to position our dealer network as the 'employers of choice,'" he said. "Our collaboration with Strayer demonstrates our focus on building our dealers' hard-working employees' skill sets to help them perform at an optimal level while also investing in their long-term success."

Incentive programs motivate employees to challenge themselves to achieve higher productivity. This ultimately translates to increased earnings for your company. All in all, you and your employees receive the best of both worlds. Incentives can increase the amount of time, effort and energy an employee is willing to put forth. Take the advice and guidance of Fiat Chrysler Automobiles and watch your business and sales skyrocket. 

Creating an incentive program is only a small piece of the puzzle when building a strong company culture. Download our free eBook and find out everything else you need to cultivate success!

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Employee Engagement, Company Culture, Automotive Industry


Natalie Pike

About the Author

Natalie is Hireology's Inbound Marketing Coordinator. Her favorite topics to write about are how to hire millennials, building a strong company culture, and employee engagement. She is a Purdue University graduate (Boiler up!), social media junkie and avid iced coffee drinker.