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Conveying Dealership Culture in the Digital World

Posted by Erin Borgerson on May 6, 2016

 

Digital_World.jpgTechnology has reshaped our very existence — we have access to information now that people 20 years ago couldn’t have even dreamt of and it has changed everything about the way we live and work.

Additionally, technology has also changed the way we find out about the places that we work. In the turn of the last century classified ads, word of mouth and help-wanted signs were the only tools aiding people in their search employment. Nowadays, with the digital age in full swing, we can find out who is hiring, what the job entails and how much it pays – all within moments of the position being opened.

However, something that isn’t always readily available to all job seekers is an honest look at company culture. That’s because most businesses aren’t quite sure how to convey that information digitally. Even if your dealership has created a fun work atmosphere that embraces and celebrates its employees, it can oftentimes be difficult to get that message across online without sounding too contrived and forced.  

All hope is not lost, however; there are still ways to get your dealership culture out in the digital world for prospective job candidates to see while still remaining genuine.

Tell a story on your website 

A great way to convey your dealership’s culture in the digital age is to write it out. In the careers portion of your website, dedicate a section to describing what you feel your culture is all about. Be honest and open; give a prospective candidate an overview of what you envision your culture to be and what they can expect to experience if they were given the opportunity.     

While you’re at it, why not make it a team effort? Have your current employees give their own take on the company culture or contribute personal stories that they feel exemplify your culture particularly well. You can include these quotes within your careers section or even encourage employees to write their reviews on company review sites such Vault and Glassdoor. First-hand accounts are often the most valuable resource for candidates seeking information regarding a job, as they paint a more honest picture of what a culture within an organization is really like.

If your dealership does not have a Facebook page, consider creating one. Once you do, you should not only populate it with sales promotions and deals but pictures of your staff and facility that really speak to your dealership’s workplace culture. After all, when a prospective applicant is researching your business, one of the first websites that will pop up on a Google search will be your Facebook page. Your page is a great platform to demonstrate what your culture is truly like and highlight aspects of working there that applicants might not know about. You can share staff stories, pictures of fun events or outings and things that are specific to your dealership so that candidates can get a better feel for the environment.

Take advantage of social media  

If your dealership does not have a Facebook page, consider creating one. Once you do, you should not only populate it with sales promotions and deals but pictures of your staff and facility that really speak to your dealership’s workplace culture. After all, when a prospective applicant is researching your business, one of the first websites that will pop up on a Google search will be your Facebook page. Your page is a great platform to demonstrate what your culture is truly like and highlight aspects of working there that applicants might not know about. You can share staff stories, pictures of fun events or outings and things that are specific to your dealership so that candidates can get a better feel for the environment. 

Are you looking for the resources needed to recruit and hire top talent at your dealership? Download our ultimate guide below, for free!

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Company Culture, Automotive Industry, Career Site, automotive hiring, Retail Automotive, Dealership Hiring


Erin Borgerson

About the Author

Erin is the Director of Marketing, Crisis Controller and Culture Ambassador (the last two titles she gave to herself) who joined the Hireology team in April of 2012. As a certified Inbound Marketer, Erin manages Hireology's marketing department, the Hireology Blog, and media relations. She is also a co-leader of the Chicago Hubspot User Group which brings together Hubspot users from around the Chicagoland area. Erin set off to Chicago after graduating from Western Michigan University. In her spare time she can be found shaking it in a Zumba class, reading a bestseller, or drinking a craft beer on her Wrigleyville porch.