What do you know about millennials (also known as Gen Y) entering the dealership workforce? Beyond any stereotypical footnotes or general observations that’ve been made about this group of young professionals, do you fully understand the impact that this group has on your dealership’s business?
According to a recent article published by Automotive News, “The percentage of millennials working in dealerships rose to 31 percent from 27 percent a year earlier. Close to half of all new dealership hires in 2014 were millennials.” Nevertheless, “In 2014, the annualized turnover rate in the average car dealership’s sales department was 72 percent, an increase of six percentage points from a year earlier,” says Automotive News.
Don’t let high turnover disrupt your dealership’s business. Learn how to hire the right millennial talent by signing up for the Automotive News webinar, “Millennials: Hiring The Generation You’re Selling To.” Automotive News’s Managing Editor, Mary Beth Vander Schaaf, will moderate this live webinar presented by Hireology on March 17, 2016 at 2p.m. ET. Along with Ms. Vander Schaaf will be Hireology’s founder and CEO, Adam Robinson, offering his expert advice and industry research on hiring millennials, as well as Gen Y consumer behavior.
Here are a few takeaways you’ll receive by attending this webinar:
- Why hiring millennials is critical to selling more cars
- What millennials look for in a career
- How dealerships can recruit and select top tier millennials for their stores
- How millennials think about work
Don’t miss out on this special (and free!) opportunity. In the amount of time you eat your daily lunch or drink your afternoon coffee, you can gain insight on the driving force of today’s auto industry workforce and customers.
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