Hireology Blog - Insights for better hiring & HR


4 Elements of a Strong Branded Career Site for Auto Dealerships

Posted by Erin Borgerson on March 22, 2016


The first thing a prospective job candidate sees when learning about your auto dealership is your website. And if you don’t provide them with in-depth, easy-to-follow information regarding your company and its employment opportunities, odds are they won’t be applying.   

Hireology measured one of its partner’s hiring activities over six months to see how employment branding affects the quality of applicants in the overall hiring process. The auto dealership utilized both job boards and a strong career site to attract the 1,825 applicants involved in this study. Hireology found that direct career site visitors drove 18 percent of applicant submissions, but were responsible for 79 percent of overall hires.

Other findings showed that career site candidates were more likely mid-to top-performers who functioned above average. Employee turnover also remained 70 percent below the industry average.

Four Critical Elements

Today, Hireology would like to expand on the following key elements for creating a robust careers page and drive higher-qualified leads to your dealership:

  • Good First Impression: Top candidates—especially millennials—seek companies that have a clean, well-designed site that’s easy to navigate and works on multiple devices. A clean design lets users quickly learn about your dealership in a site customized to your brand and team. And with our mobile-friendly approach, applicants can learn about you no matter which device they’re using.
  • Building Longevity: Today’s applicants aren’t just looking for a job, they’re looking for a career. By showing candidates what a career path would look like with your dealership, you gain a huge competitive advantage and are likely to draw in better candidates.
  • Visually Driven with Personal Touches: Today’s candidates, especially millennials, seek insight on the dealership’s history, culture, community involvement, among other factors. This type of information should be included on a career site – bonus points if it's visually appealing. We’ll work with your team to get large lifestyle photos highlighting your dealership giving a great impression of your team, culture, and history.
  • Benefits Front and Center: Don’t make candidates dig for details on why it’s so great to work for your dealership – focus on your dealership’s best qualities to excite applicants to join the team.

How Hireology Can Help Your Dealership

Hireology gives you the resources you need to put the right processes in place to find and recruit top talent. With tools for pre-screening candidates and interview scorecards, Hireology provides you with the technology that enables business growth, while helping you build a branded career site.

For more information on how to improve your careers page, download the complimentary checklist below!

Hireology Career Site Checklist Hiring

Automotive Industry, Career Site, Retail Automotive, Dealership Hiring

Erin Borgerson

About the Author

Erin is the Director of Marketing, Crisis Controller and Culture Ambassador (the last two titles she gave to herself) who joined the Hireology team in April of 2012. As a certified Inbound Marketer, Erin manages Hireology's marketing department, the Hireology Blog, and media relations. She is also a co-leader of the Chicago Hubspot User Group which brings together Hubspot users from around the Chicagoland area. Erin set off to Chicago after graduating from Western Michigan University. In her spare time she can be found shaking it in a Zumba class, reading a bestseller, or drinking a craft beer on her Wrigleyville porch.