Hireology Blog - Insights for better hiring & HR


10 Innovative Ways to Build an Employment Brand for Your Dealership

Posted by James Patrick Kahler on May 31, 2016


Here’s something we all know: dealers place a strong emphasis on owning and promoting a strong consumer brand. We see this through various advertisements and the promotional presence that every dealership has in their respective communities. Nevertheless, it is rare—almost non-existent—to see dealerships placing any importance on promoting or having an employment brand.

Attracting top talent to work at your dealership is just as important as attracting car buyers. Without exceptional employees, it’s hard to service and sell  your cars, as well as retain customers at your dealership. To make sure you’re not selling your dealership short, Hireology will be hosting a webinar on how to creatively build a successful employment brand at your dealership.  

Webinar Information

What: Free webinar on, “10 Innovative Ways to Build an Employment Brand for Your Dealership”

Who: Guest speaker Candice Crane (auto human capital strategist) and moderator Erin Borgerson of Hireology

When: Thursday, June 9th, 2016 from 1pm-1:45pm CT

Where: Your own computer and/or mobile device



Key Takeaways

  • Discover new research on why an employment brand is essential to your dealership’s recruitment strategy
  • Learn 10 new, step-by-step ways to develop your dealership's employment brand
  • Get real-world examples of how to transform your dealership from Auto Human Capital Strategist, Candice Crane
  • Plus, familiarize yourself with how some other dealers have already built a successful employment brand at their dealerships

Don’t let your dealership fall behind on the hiring front. Click on the link below to register for our upcoming webinar.

auto webinar automotive hireology employment brand hiring

Automotive Industry, News, automotive hiring, Retail Automotive, Dealership Hiring

James Patrick Kahler

About the Author

James Patrick Kahler is Hireology’s Copywriter & Content Specialist. He is a graduate of the E.W. Scripps School of Journalism at Ohio University and has over four years of professional experience writing for various industries. Outside of the office (and sometimes inside), he has a passion for comedy, advertising and his Cleveland sports teams…all of them.