This is a guest blog by Rachel Fullerton from The Good Jobs.
It can be difficult to capture the attention of the Millennial generation. Born and raised on the Internet, Millennials are digitally-driven, easily distracted, highly-caffeinated young folks. And although Millennials are sometimes given a bad reputation by older generations, they are born researchers, the most educated generation of all time, and will make up 75% of the workforce by 2030.
According to a recent study by Elance-oDesk and Millennial Branding, 53% of hiring managers report difficulty attracting and retaining millennial talent, YET 82% agree with the belief that millennials bring distinctive skills and are more technically proficient than prior generations
The data in the study shows that in order to gain attention from milennials, traditional tactics aren’t going to work. Forbes Contributor, Bruce Kasanoff, says:
“It’s absolutely essential that your business attract, hire and engage millennials: if you can keep them happy, you can keep your customers happy. Millennials need the same type of flexibility that customers need. Millennials need the digital tools that customers need. Millennials grew up in the digital age, and customers want your business to act as though it is a leader in the digital age.”
Adapting new business models, new work culture and new ways of doing things in order to attract millennials to your organization isn’t a waste of time, it’s smart.
Hear it from a millennial yourself, here’s my advice for attracting the millennial generation to your organization:
Brand Your Company as an Employer
It is just as important to brand yourself as an employer as it is to brand yourself as a company or service (and to be authentic while doing so). Just like Millennials create their own “personal brand” on social media sites to look professional and put together, employers should consider doing the same. Think about it, if an potential millennial applicant looks at your website, and you ONLY mention how great your PRODUCT is, a connection is lost. Millennials need recognition, and when researching potential employers they ask themselves “What’s in it for me?” Brand your people, your perks, and your purpose.
Reconsider Your Work Environment/Work Culture
What does your office look like? Where do your employees take their lunch breaks? Is there a dress code, comfortable meeting spaces? New-York based Ad Agency, Grey Advertising, created a work space to specifically accommodate their millennial employees. What they call the “Base Camp” is a creative, yet self-sufficient environment where the agency’s millennials can build relationships and bounce ideas off of one another. But if you think that your organization’s work environment and culture is fine, then keep it that way. There are reasons why millennials are so eager to work at innovative, Millennial mind-set places like Google and Apple.
Most importantly -- market your culture, talk about what makes you stand out, and make a connection with the millennial.
Rachel Fullerton is the Culture Marketing Intern at The Good Jobs. To learn more about the company, visit www.thegoodjobs.com
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