It's a great concept - record a short clip of your team talking about why they love working for your company, show a bit of the culture, and give perspective applicants a glimpse of what your office looks like. But the thing is, it takes a lot more than just your phone to record a video job description. Last week Dr. John Sullivan published a great article on TLNT discussing the benefits of video job descriptions. And while his points are valid, such as "mobile platform and social media placement expands their visibility," creating video job descriptions just isn't as easy as you would expect.
So the question is - is this trendy new compliment to the traditional job description worth the time (and financial) investment? Well, it depends.
While we fully support the inclusion of video job descriptions or recruiting videos on your career site, it's important to take the following into consideration before committing to such a big project:
How much time do you have?
From experience, creating and editing a video takes a long time. You have to write the script, figure out who is willing to be in the video, make sure you have all the necessary resources, film the video, edit it, and ultimately publish it to wherever its final destination may be.
If you have the capacity to complete all these tasks, then we would absolutely suggest you develop a recruiting video. But for those of us who don't have the time, including Hireology's two person marketing team, you may want to consider holding off until you do have the time. Another option would be to outsource it to a company who specializes in short videos made for the Web.
What resources do you have?
Many websites will tell you that all you need to make a video is the camera on your phone. This is not true. Yes, it records decent video, but neither the visual nor audio capabilities are "good enough" to go on your company's website. Even with a tripod, it tends to look amature.
This means that you need to invest (either purchase or rent) video equipment if you want a professional looking video. While each company's needs will vary, this includes:
- Video camera
- Professional lighting
- Editing software
Is your team comfortable in front of the camera?
Regardless of how outgoing your employees may seem, not everyone is comfortable in front of a camera. Sure, you can strongly encourage people to participate, but nerves and general feelings of uncomfort come across on the screen - something you definitely don't want to be portraying to potential candidates.
Before you even write the script, you need to talk with your team to learn who would be comfortable on screen and who would rather not participate.
Where is the video going to go?
If you're not the person in charge of your website, you need to talk with the person who is. Find out if they are ok with a video being added to the careers page, if it would be difficult to embed, etc. Additionally, most companies have certain brand guidelines in place, so you must ensure the video upholds those standards.
If a video job description doesn't seem like something you can commit to right now, don't worry. There are plenty of other ways to show why people should want to work for your company. But if you are able to commit to a video, then go for it! Remember to take your time, because it could be the deciding factor that encourages someone to apply for your company.